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Marketing v anglickém jazyku
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| Přípona .docx |
Typ poznámky |
Stažené 0 x |
| Velikost 0,3 MB |
Jazyk anglický |
ID projektu 5752 |
| Poslední úprava 18.05.2015 |
Zobrazeno 757 x |
Autor: petr.cerny |
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| Detaily projektu | ||
- Cena:
4 Kreditů - kvalita:
83,9% -
Stáhni
- Přidej na srovnání
- Univerzita:Vysoká škola ekonomická v Praze
- Fakulta:Fakulta managementu
- Kategorie:Ekonomika » Marketing
- Předmět:Marketing
- Studijní obor:-
- Ročník:1. ročník
- Formát:MS Office Word (.docx)
- Rozsah A4:19 stran
Introduction to Marketing
- Process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants.
- Bridge from the producer to the customer.
EVOLUTION OF THE MARKETING CONCEPT
• 1850-1915 - Product orientation
• 1915-1960 - Sales orientation (personal selling, ads, distribution)
• 1960+ - Market orientation (researching and responding to customer needs)
MARKETING MIX (4P -> 4C)
1. Product - Customer Satisfaction
2. Price - Costs
3. Place - Channels
4. Promotion - Competition
COMMUNICATION MIX
1. Advertising
2. Sales promotion
3. Personal selling
4. Public relations
5. Direct marketing
- Process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants.
- Bridge from the producer to the customer.
EVOLUTION OF THE MARKETING CONCEPT
• 1850-1915 - Product orientation
• 1915-1960 - Sales orientation (personal selling, ads, distribution)
• 1960+ - Market orientation (researching and responding to customer needs)
MARKETING MIX (4P -> 4C)
1. Product - Customer Satisfaction
2. Price - Costs
3. Place - Channels
4. Promotion - Competition
COMMUNICATION MIX
1. Advertising
2. Sales promotion
3. Personal selling
4. Public relations
5. Direct marketing
Klíčová slova:
marketing
communication
market research
segmentation
brand
product policy
Obsah:
- Introduction to Marketing
Market Research
Market Segmentation
Brand
Product and product policy
Price
Place
Promotion