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Marketing plan
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| Přípona .doc |
Typ seminární práce |
Stažené 0 x |
| Velikost 0,1 MB |
Jazyk anglický |
ID projektu 3661 |
| Poslední úprava 16.06.2014 |
Zobrazeno 675 x |
Autor: eliseus |
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| Detaily projektu | ||
- Cena:
3 Kreditů - kvalita:
78,7% -
Stáhni
- Přidej na srovnání
- Univerzita:Česká zemědělská univerzita v Praze
- Fakulta:Provozně ekonomická fakulta
- Kategorie:Ekonomika » Marketing
- Předmět:Marketing
- Studijní obor:-
- Ročník:-
- Formát:MS Office Word (.doc)
- Rozsah A4:16 stran
Introduction
About Crêperie Café Hroch
Crêperie Café Hroch is a company located in Suchdol, Prague 6, near the Czech University of Life Sciences Prague. All day long from breakfast, through lunch to evening dinner, Hroch offers a wide variety of meals, from simple sandwiches to several-course menus.
There are many Mediterranean (mainly Italian) cuisines served, but the main specialties are French crêpes and Breton galettes (savoury alternative to sweet crêpes, prepared from buckwheat). However in the menu you can find a wide variety of different tastes starting from Norwegian smoked salmon with quail egg to an ending with "yakitori" chicken.
Hroch is presented by the slogan “The freshest company in Prague 6”.
About Crêperie Café Hroch
Crêperie Café Hroch is a company located in Suchdol, Prague 6, near the Czech University of Life Sciences Prague. All day long from breakfast, through lunch to evening dinner, Hroch offers a wide variety of meals, from simple sandwiches to several-course menus.
There are many Mediterranean (mainly Italian) cuisines served, but the main specialties are French crêpes and Breton galettes (savoury alternative to sweet crêpes, prepared from buckwheat). However in the menu you can find a wide variety of different tastes starting from Norwegian smoked salmon with quail egg to an ending with "yakitori" chicken.
Hroch is presented by the slogan “The freshest company in Prague 6”.
Klíčová slova:
marketing
charity
services
products
financial objects
Obsah:
- Contents 2
Introduction 4
About Crêperie Café Hroch 4
Executive Summary 4
Situation Analysis 5
Assumptions 5
Our products and services 5
Boston Matrix 5
Customer Analysis (Market segmentation and target market) 6
Competitor Analysis 6
STEP analysis 7
Social factors 7
Technical factors 7
Economic factors 7
Political factors 7
SWOT Analysis 8
Strengths 8
Weaknesses 8
Opportunities 8
Threats 8
The objectives 10
Marketing objectives 10
Financial Objectives 10
Marketing Strategy 11
Action plan 11
Qualitative and quantitative research 12
Quantitative 12
Qualitative 13
Financials 14
Future plans 16
To be the best in the region 16
Profitability 16
Cooperation with charity 16
Larger place for our customers 16
Special corner for children 16