Professional English in Use - Marketing
Popis:
Skenovaná kniha z angličtiny - Professional English in Use - Marketing
Klíčová slova:
marketing
english
logistic
branding
development
packing
cambridge
corporate
Obsah:
- 1 The marketing mix 1
2 The marketing mix 2
3 SWOT analysis
4 Marketing strategy and the marketing plan
5 Marketing ethics
6 The market environment
7 Legal aspects of marketing
8 Research 1
9 Research 2
10 New product development 1
11 New product development 2
12 Brainstorming
13 Product and service types
14 Product life cycles
15 Selling products and services
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...
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46 Corporate communications
47 Public relations and lobbying
48 Event and sports sponsorship
49 Crisis communication
50 Corporate blogging
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