Popis:
1. Basic management concepts. Management and organizational theories.
Concepts
Management has 3 main meanings: (process, people, discipline)
1) Specific activity or process
2) Group of leading workers- employees who control others and resources
3) A discipline- specific area of knowledge which studies work of managers and organizations
„Its an institutions organ which changes chaos into organization and human effort into output“ (P. Drucker)
Management operates through various functions, often classified as planning, organizing, leading/directing, and controlling/monitoring
• Planning: Deciding what needs to happen in the future (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action
• Organizing: (Implementation) making optimum use of the resources required to enable the successful carrying out of plans
• Staffing: Job Analysing, recruitment, and hiring individuals for appropriate jobs
• Leading/Directing: Determining what needs to be done in a situation and getting people to do it
• Controlling/Monitoring: Checking progress against plans
Management means:
- The summary of activities that have to be done so that the organizational function is ensured and certain outcomes are achieved
- The ability to achieve that people do what is needed, good communication needed
- The ability to divide work among others
- The set of experience, recommendations and methods used by managers to master the managerial functions, needed to reach goals of the organization
- The making of the best possible use of resources (people, land, equipment, money,….) to achieve objectives
Klíčová slova:
management
knowledge
experience
marketing
abilities
Obsah:
- 1. Basic management concepts. Management and organizational theories. 3
2. External business environment. Business opportunities. Business strategy. 7
3. Business systems and processes. Basics of decision-making. 11
4. Business functions and mission 15
5. Organizational structure and organizational development 21
6. Basic concepts of human resource management 27
7. Managerial roles, styles and personalities 29
8. Corporate culture. The role and structure of teams. 31
9. Basic of an enhanced PEST analysis, the 7-level marketing mix, value chain 33
10. Basic of SWOT analysis and its implication in marketing 37
11. Marketing research; methods and techniques 39
12. Basic concept of marketing plan. Presentation of the marketing plan. 43
13. Product life cycle, marketing cycle, marketing objectives 45
14. Customer communication, advertising 47
15. Customer care and quality 49
16. FM_Ethical issues in marketing 51
17. Abilities (creativity, intelligence) 53
18. Motivation 55
19. Assertivity/Assertiveness 57
20. Information and social communication 59